In times of struggle, as we currently see with COVID-19 and the resulting economic peril, consumers' need for a quality user experience (UX) is heightened. User experience, a subset of the overall customer experience, is focused on giving a user the ability to search through a website, find information, or complete their desired task quickly and easily.
webinar: How UX Drives Sales
Since user experience includes within its definition, both user emotions and comfort while using a product, the inherent stress of current events adds further strain to the human-computer interaction. The pressure drives a necessity for eCommerce sites to be intuitive and user-friendly. Here lies the opportunity for you to draw new customers to your website and your brand.
The question of perception is something that troubles philosophers, psychologists, neuroscientists and the like. But it also worries you - the individual looking to develop a successful eCommerce site.
Some questions you might be asking or should be considering regarding a good user experience:
1.Does your site give value?
That is how does your site improve your customer’s overall journey from top to bottom of the sales funnel. Is your site worth the trouble? Do you provide useful product descriptions or only increase ambiguity? Do you annoy the user with broken links and chatbots that stink?
2. Is it easy and pleasant to use?
Certain universal UX elements create frictionless shopping experiences. When looking to improve this foundational aspect of your eCommerce site, consider the 4 Es of usability. Developed by Whitney Quesenbery, a UX expert and former President of the Usability Professionals’ Association, they serve as an excellent preamble to your UX overhaul or site launch:
- Error Tolerant
- Easy to Learn
Vaimo’s UX team focuses on all aspects of digital design and creates compelling digital experiences to help your business succeed. Our expert team members like Stephen Hill, ensure both the foundational elements of UX are maintained but further apply cutting-edge technology behind the top trends of UX. For example, Vaimo’s use of Magento themes allows for enhanced responsiveness, providing you with complete control over the usability of your site.
What we cover in the webinar?
- Quick wins around UX and eCommerce.
- Fundamentals of an eCommerce site - the good and the bad.
- What you should do to improve your landing pages, navigation, search, product pages and conversions.
- Tips on what to do next
WHEN DOES IT TAKE PLACE?
Date: Thursday, 11th June
Time: 2pm BST | 3pm CEST | 9am EST
Who will be presenting?
SENIOR ECOMMERCE STRATEGIST
Stephen has over 12 years of experience working in eCommerce. Starting with Coca-Cola in Australia in 2006, he's now based in London, working for Vaimo's Strategy and Consulting department and helping clients grow with their data-driven approach.
Having spent time on both the agency side and the client side, Stephen possesses a wealth of experience with eCommerce tactics and has worked with global clients such as Dyson, L'Oréal, Helly Hansen, Royal Mail, Casio, Agent Provocateur & the Royal Academy of Arts.
Register now to secure your webinar spot!