B2B eCommerce is growing substantially as more and more businesses realise the value of online purchasing experiences. But despite the huge benefits of B2B eCommerce, challenges for merchants still exist. And that’s because B2B customers expect the very best in customer experience. After all, they’ve engaged with the B2C brands and expect this level of customer experience replicated wherever they choose to shop.
But due to the nature of B2B transactions and its often complex buying networks, it can be difficult for B2B businesses to offer customers the very best in customer experience. They may fail to implement truly personalised and frictionless experiences across channels and devices. And in turn, this can limit their ability to drive traffic, conversions, and sales.
It doesn’t have to be this way, though. And that’s where this webinar comes in.
Experts from Magento and Vaimo will be on hand to run through how you can create world-class customer experiences on your B2B portal.
Specifically, the webinar will explore:
- The 5 key challenges to providing a great B2BCX
- How you can personalise to align with customer’s aspirations
- Consistency: the result of careful data management across sales channels
Date and Time: 31st July, 2019, 10:00am BST, 11:00am CEST
Duration: 45 mins
Speakers: Erik Bergelin (Enterprise Account Manager, Magento, an Adobe Company) & Georgia Barry (Ecommerce Strategist, Vaimo).