Google Universal Analytics (UA) used to offer the option to create web + app and web properties for tracking, but this is no longer the case. Google has now transitioned what used to be web + app[...]
Every new seller on Amazon’s marketplace becomes a global merchant. In this article, we discuss a few trends in Amazon eCommerce and eCommerce marketplaces in general. Then, we turn to the[...]
Amazon Sweden has launched— what eCommerce choices do you have? But as we’ve seen throughout this 4-part series, it’s more complex than just a simple ‘yes’ or ‘no’.
As we learned in our previous article, Amazon represents one channel of many in your sales strategy. It has some huge advantages and opportunities but is also hampered by some limitations when[...]
Over the last three years, rumours have been swirling around Amazon’s potential entry into the Nordics, and the day has finally arrived. Amazon has launched in Sweden!
Today, we'll be talking to Henrik Feld-Jakobsen (Director of Strategy, Vaimo) to hear more about our different approaches to building an eCommerce store. You'll get a behind the scenes look at[...]
It can be tempting to think that data breaches only happen to Fortune 500 companies or global corporations. Switch on the news and you’ll hear about cyber attacks on household names. 2020 has[...]