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What is Adobe Experience Cloud?

The customer experience is changing and so are the tools needed to engage customers. With 35% of U.S. consumers saying they would be happy if they never made an in-store retail purchase again,[...]

Amazon Ecommerce: Are You Ready to Start?

Amazon's international presence has attracted global brands to their platform. However, it can be challenging to figure out how to get started on Amazon. We’ve developed a readiness assessment to[...]

Amazon's Demand-Side Platform: What You Need to Know

Amazon’s eCommerce data, gathered from 400 million global consumers every month, makes Amazon’s Demand-Side Platform (DSP) the eCommerce data leader. With more customers joining every day, Amazon[...]

What is a PWA?

PWAs (Progressive Web Applications) are a way to give you a high-performance site and also enable your business to reach customers in many new ways. But what is a PWA? This article defines PWAs[...]

Amazon Ecommerce: What Manufacturers and Brands Need to Know

When considering selling online, Amazon is the best eCommerce marketplace for you to reach a worldwide audience. Amazon controls half of the global eCommerce market. As Amazon continues to enter[...]

10 Things to Keep in Mind for Grocery Ecommerce Success

After the COVID-19 pandemic, grocery eCommerce became an essential part of the food and beverage industry. For example, shoppers pushed the grocery chain, Kroger’s, into the top 10 companies for[...]

Multichannel vs Omnichannel: Choosing a Strategy

In 2021, companies need to be digital-first. 35% of U.S. consumers said they would be happy if they never made an in-store retail purchase again. This statistic even extends to older, less[...]

Google Universal Analytics (UA) vs Google Analytics 4 (GA4)

Google Universal Analytics (UA) used to offer the option to create web + app and web properties for tracking, but this is no longer the case. Google has now transitioned what used to be web + app[...]

2021 CEO eCommerce Trends

The COVID-19 pandemic has left an unforgettable mark on our lives and the global economy. Though many industries stalled, eCommerce soared, with our 2020 predictions only increasing in importance.[...]

Selling on Amazon vs an eCommerce Website: Pros & Cons

Every new seller making the transition to Amazon’s marketplace automatically accesses a global audience. In this article, we discuss a few trends in Amazon eCommerce and eCommerce marketplaces in[...]

Amazon and the Nordics—To Amazon, or not to Amazon?

Amazon Sweden has launched— what eCommerce choices do you have?  But as we’ve seen throughout this 4-part series, it’s more complex than just a simple ‘yes’ or ‘no’. 

Amazon and the Nordics—Creating a Store Primed for Success

As we learned in our previous article, Amazon represents one channel of many in your sales strategy. It has some huge advantages and opportunities but is also hampered by some limitations when[...]