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Google Universal Analytics (UA) vs Google Analytics 4 (GA4)

Google Universal Analytics (UA) used to offer the option to create web + app and web properties for tracking, but this is no longer the case. Google has now transitioned what used to be web + app[...]

2021 CEO eCommerce Trends

The COVID-19 pandemic has left an unforgettable mark on our lives and the global economy. Though many industries stalled, eCommerce soared, with our 2020 predictions only increasing in importance.[...]

Selling on Amazon vs an eCommerce Website: Pros & Cons

Every new seller on Amazon’s marketplace becomes a global merchant. In this article, we discuss a few trends in Amazon eCommerce and eCommerce marketplaces in general. Then, we turn to the[...]

Amazon and the Nordics—To Amazon, or not to Amazon?

Amazon Sweden has launched— what eCommerce choices do you have?  But as we’ve seen throughout this 4-part series, it’s more complex than just a simple ‘yes’ or ‘no’. 

Amazon and the Nordics—Creating a Store Primed for Success

As we learned in our previous article, Amazon represents one channel of many in your sales strategy. It has some huge advantages and opportunities but is also hampered by some limitations when[...]

Building A Seasonal Command Center

Early in my career, a client in the home video industry asked if we could build a war room to combine and monitor real-time sales, replenishment and marketing data. The term conjures grandiose[...]

Amazon and the Nordics—One Piece of the Puzzle

As our first Amazon and the Nordics article stated, Amazon opened its first site in Sweden. The news triggered uncertainty, which now requires business leaders in Sweden, Finland, and Norway to[...]

Vaimo Guide to Building a Digital Strategy Roadmap

Vaimo works with retailers, brands and manufacturers all over the world to help them accelerate their growth in the digital space. A key part of achieving success is knowing where you are going[...]

Amazon and the Nordics—Demystifying the Elephant in the Room

Over the last three years, rumours have been swirling around Amazon’s potential entry into the Nordics, and the day has finally arrived. Amazon has launched in Sweden!

Interview: Vaimo’s Approach to your Ecommerce Launch

Today, we'll be talking to Henrik Feld-Jakobsen (Director of Strategy, Vaimo) to hear more about our different approaches to building an eCommerce store. You'll get a behind the scenes look at[...]

The importance of Cybersecurity for Small Businesses

It can be tempting to think that data breaches only happen to Fortune 500 companies or global corporations. Switch on the news and you’ll hear about cyber attacks on household names. 2020 has[...]

Another Year, Another Peak Sales Season

A pitter-patter of Slack messages foreshadows what we already know: the 2020 eCommerce peak sales season is almost here. Before sprinting into the holiday season, uncrumple your 2019 holiday to-do[...]