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Why Seamless Customer Experiences Matter So Much

The customer is rapidly evolving, especially around their digital behaviour. Until recently, much of the customer journey or interaction with a brand was dated and fragmented, often leaving the[...]

The Optimisation Myth: Running Experiments During Peaks

If you or your marketing team is running a Customer Experience Optimisation (CXO) program (or Conversion Rate Optimisation (CRO) program) and you validate your ideas through experiments (often A/B[...]

Google Analytics Enhanced Ecommerce — Why You Need It

With Google Analytics Standard Ecommerce, you gain a standardised setup and insight into how your site is doing. You can track and view product and sales performance, and understand how long it[...]

8 Ways to Improve Your Digital Customer Service

Welcome to the first instalment of Vaimo Accelerate — our new content feature filled with pragmatic, how-to commerce advice to help your business grow and succeed. With contributors from across[...]