Accelerate: The Webshop Conversion Optimisation Cycle

Every year, the (Dutch) Shopping Tomorrow initiative brings together a large group of subject matter experts (450 this year) to tackle specific business challenges about—you guessed it—how[...]

Delivery Solutions | Expectations & the Future

Drones, autonomous vehicles, robots—the business of delivery solutions and fulfilment is undergoing colossal change! Fuelled by rising consumer expectations for near-instant and[...]

Accelerate: Desktop is Dead — Long Live Mobile!

67% of the world now owns a mobile phone (Source: Statista). And the number of mobile users is expected to pass the five billion mark in 2020 — making it one of the technologies with the fastest[...]

Accelerate: The Business of Customer Experience

The customer is rapidly evolving, especially around their digital behaviour. Until recently, much of the customer journey or interaction with a brand was dated and fragmented, often leaving the[...]

The Optimisation Myth: Running Experiments During Peaks

If you or your marketing team is running a Customer Experience Optimisation (CXO) program (or Conversion Rate Optimisation (CRO) program) and you validate your ideas through experiments (often A/B[...]

Accelerate: Why You Need Google Analytics Enhanced Ecommerce

With Google Analytics Standard Ecommerce, you gain a standardised setup and insight into how your site is doing. You can track and view product and sales performance, and understand how long it[...]

Accelerate: 8 Ways to Improve Your Digital Customer Service

Welcome to the first instalment of Vaimo Accelerate — our new content feature filled with pragmatic, how-to commerce advice to help your business grow and succeed. With contributors from across[...]