Your Guide to Facebook Pixel Tracking and Advertising Features

With the enormous user base on Facebook (1.59 billion daily active users on average for June 2019), tapping into and using the platform for ad purposes is something that eCommerce brands want to[...]

Build the most effective personalisation strategy

Personalisation is the talk of the eCommerce town. But it can often be difficult for businesses to know exactly how and where to start on their personalisation strategies. In this article, we'll[...]

Load Testing: Why Your Website Deserves the Love of It

An exemplary user experience is key to your eCommerce success. It helps you to boost conversions and build trust with your site visitors, which means more repeat and loyal customers in the[...]

3 Key Areas In The Webshop Conversion Optimisation Cycle

Every year, the (Dutch) Shopping Tomorrow initiative brings together a large group of subject matter experts (450 this year) to tackle specific business challenges about—you guessed it—how[...]

Ecommerce Delivery Solutions | Expectations & the Future

Drones, autonomous vehicles, robots—the business of delivery solutions and fulfilment is undergoing colossal change! Fuelled by rising consumer expectations for near-instant and[...]

Desktop is Dead — Long Live Mobile!

67% of the world now owns a mobile phone (Source: Statista). And the number of mobile users is expected to pass the five billion mark in 2020 — making it one of the technologies with the fastest[...]

Why Seamless Customer Experiences Matter So Much

The customer is rapidly evolving, especially around their digital behaviour. Until recently, much of the customer journey or interaction with a brand was dated and fragmented, often leaving the[...]

The Optimisation Myth: Running Experiments During Peaks

If you or your marketing team is running a Customer Experience Optimisation (CXO) program (or Conversion Rate Optimisation (CRO) program) and you validate your ideas through experiments (often A/B[...]

Google Analytics Enhanced Ecommerce — Why You Need It

With Google Analytics Standard Ecommerce, you gain a standardised setup and insight into how your site is doing. You can track and view product and sales performance, and understand how long it[...]

8 Ways to Improve Your Digital Customer Service

Welcome to the first instalment of Vaimo Accelerate — our new content feature filled with pragmatic, how-to commerce advice to help your business grow and succeed. With contributors from across[...]