Open letter
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March 19, 2019

An open letter to business leaders: the eCommerce landscape

Piers McEwan
Piers McEwan
Content writer at Vaimo
Open letter

Imagine that one day you decide you'd like to climb a mountain.

It’s definitely not something you’d want, or be able to do alone.

To succeed, you’d not only need the right equipment, years of preparation and favourable weather conditions, but also a guide who can help you navigate the treacherous and unforgiving landscape. You might be able to make the first few steps on your own, but it's the knowledge and expertise of a guide—built up through their years of hands-on experience—which is going to get you to the summit.

And it’s no different when it comes to eCommerce.


This is a landscape that’s changing at speed. Fuelled by technological advances, increased competition, fragmented buying habits and shifting customer expectations, commerce leaders are being forced to adapt and innovate, more frequently in often unpredictable ways.

  • Where should I start?
  • What should I prioritise next in my digital initiative?
  • What should I be focusing on in the coming year?
  • What are the hottest technologies I should be implementing?

 
These are common questions facing both B2B and B2C companies.

Just like on that mountain, businesses need to draw on the expertise of a trusted partner, who can guide them away from danger and towards success.

At Vaimo, we pride ourselves on helping our clients to drive success in digital commerce. We’re not just a web solution provider. We’re there as your strategic partner, helping you to overcome challenges and reach your digital commerce aspirations.

Key to our strategy is in helping you provide 360-degree shopping experiences across channels and devices. After all, customer expectations are at an all-time high and will only continue to increase. Rapid advances in technology have transformed the merchant/customer dynamic and it’s now the customer that holds all the cards. They now expect enjoyable and immersive experiences at every touchpoint with your business. The modern-day consumer also wants a relationship with you and wants to be recognised amongst millions of other shoppers. That’s an awful lot to provide for right there!

We implement best-in-class solutions and integrations so that you can offer customers exceptional experiences at every step. This is what’s needed to nurture your relationships and to drive conversions, sales and ultimately your bottom line.

But as a commerce leader, we know that you’ve got much more to think about than just your online store. All of us have less and less time and are having to spread ourselves further and further.

And that’s where Vaimo comes in. We can remove your eCommerce headache by drawing on our years of expertise and experience to help you transform your digital business. We blend strategy, design and technology to make sure you’ve got a comprehensive and future-proof eCommerce solution that will help you grow.

So whatever stage you’re at on your digital journey, we’d be pleased to hear from you about your commerce goals—you can also learn more about our clients’ eCommerce journeys here.

Wishing you all the best with your future eCommerce projects!

The Vaimo Team