Exploring the digital frontier: Key takeaways from “Digital Trends: Cocktails and Insights”
On March 14 in Stockholm, Vaimo hosted the “Digital Trends: Cocktails and Insights” event, a vibrant platform for discussing the evolving digital landscape. This gathering of thinkers and digital enthusiasts illuminated the current trends and future directions of digital technologies, customer service, and brand experiences, all within shared ideas and, importantly, fantastic cocktails. The afternoon …
Getting started with accessibility:
6 actionable steps
On Thursday, March 21, a group of digital leaders in Stockholm came together to share insights about how to take the next steps towards accessibility compliance. The event was led by Suna Koljonen, head of growth consulting at Vaimo, and Lennart Engelhardt, social entrepreneur and founder of Funka, a market leader in the field of …
Personalization at scale: 5 strategies for digital commerce
How can digital commerce activities feel more personal for consumers? This is a question ecommerce retailers often grapple with. In brick-and-mortar stores, personalized experiences mainly involve interacting with store personnel, who can show customers the most relevant products. In digital commerce, however, it’s less straightforward. Luckily, digital commerce has one big advantage: data. That’s why …
Personalization at scale – Smart Commerce 2024
The yearly Smart Commerce event brought retail and ecommerce players together once again. At the event, there were discussions about common challenges, possibilities, and opportunities that can be explored to accelerate digital change. In addition, interesting talking points on how to move from traditional ecommerce models to customer-centric, data-centric, brand-centric, and experience-driven models surfaced. In …
Vaimo publishes its annual Digital Trends Report 2024
Stockholm, Sweden, March 13, 2024 – Vaimo, a full-service omnichannel partner in digital commerce and experience, proudly announced the release of its highly anticipated ebook, the Digital Trends Report 2024. Vaimo created the comprehensive guide with help from partners Akeneo, commercetools, Contentful, VueStorefront, and Zendesk. The ebook features insights from leading experts on upcoming trends …
Multi-Brand Strategies: Branded House vs. House of Brands
If your business includes more than one brand, there are many considerations when building your sales and marketing strategy. But equally important is understanding the pillars of digital commerce in a multi-brand strategy. The best structure for your company depends on many factors: your target audience and your offering, for example. The main brand architectures …
Is Adobe going composable?
Two big things are shaping the digital commerce game: composable development tools and AI-powered personalization. Adobe’s latest release is all about these game-changers, which got us asking: Is Adobe going composable? Here at Vaimo, we’ve created ecommerce stores on the Adobe Commerce platform (formerly Magento) for over 15 years. For the past few years, we’ve …
Adobe Commerce February 2024 product update: A leap forward in composable commerce
In an era where digital transformation dictates market dynamics in B2C and B2B, Adobe Commerce’s latest product release provides valuable features to merchants and developers, enabling them to leverage the platform in new ways. Most importantly, this latest release came with no core platform update (like major 2.4.0 or even minor 2.4.6) and is entirely …
Vaimo launches a SaaS-based GS1 connector
Stockholm, Sweden, February 29, 2024 – Vaimo, an Akeneo Diamond Solution Partner, now offers the Akeneo community a direct way to plug into the GDSN network and send and receive information from other GS1 members. The GS1 connector is built on Vaimo’s Connectmach microservice framework and offers increased efficiency at a low cost.
Unlocking ecommerce’s future: Insights from the AI & Digital Trends 2024 breakfast
On Wednesday, February 21st, a large group of digital brand leaders came together to share insights into the emerging trends and strategies that will define ecommerce in 2024. Taking a deep dive into our Digital Trends Report 2024, we discussed how to harness the potential of AI and the latest digital trends to impact your …
Google Consent Mode V2: What you need to know
Privacy regulations and user consent are becoming increasingly pivotal; Google has introduced an updated tool that addresses these concerns head-on: Google Consent Mode V2. As we brace for the enforcement of the new Digital Markets Act (DMA) in March 2024, understanding and implementing Google Consent Mode V2 is essential.1 In this article, we look into …
Adobe Commerce evolution: major updates, past and present
Adobe Commerce (formerly known as Magento) has been and still is a pivotal platform shaping the ecommerce landscape. From its acquisition by Adobe in 2018 to the present day, Adobe Commerce has undergone a remarkable evolution, introducing groundbreaking features and capabilities designed to empower businesses across the globe. As we delve into the past, present, …