Magento published yesterday a customer success story of our client, Mr Price Group, detailing their eCommerce journey till today. Mr Price Group is one of the top omni-channel fashion, value retailers that encompasses six apparel, sportswear, homeware, and financial services brands: MRP, MRP Sport, MRP Home, Sheet Street, Miladys and MRP Money.
The Mr Price Group retails apparel, homeware and sportswear through owned and franchised stores and channels in Africa (1187 retail stores) and Australia, with an annual turnover that exceeds 130 million EUR. Merchandise is predominantly own-branded and targeted at younger customers in the mid to upper LSM (Living Standards Measure) categories. MRP is one of the most advanced retailers and the most mature eCommerce merchant in South Africa. The Group employees over 18,000 people.
Vaimo launched 5 responsive websites for MRP Group on Magento Enterprise in September 2016. The delivered solution includes B2C sites for all brands, a B2B site for MRP Home, a mobile app for iOS and Android, and in-store kiosks, which allow shoppers to shop on the tablet or pay in store.