<img alt="" src="https://secure.wait8hurl.com/197508.png" style="display:none;">
iPad-vaskan 1 minute read
Back to articles
August 21, 2018

We have launched: Väskan Case Study

Merit Hansmitt
Merit Hansmitt
Digital Marketing at Vaimo
New site: Väskan.com! Vaimo's client, Väskan, launches brand new site: https://www.väskan.com/

In our latest 'We Have Launched' story, we go behind the scenes of Väskan's new website launch. The story details how Vaimo worked closely with the Swedish bag and glove retail brand to develop a responsive and easy-to-navigate webshop with the desired scalability for future expansion. 

Overview of the Project:


Merchant: Väskan
Industry: Retail
Platform: Magento Open Source, 2.2 
Markets Served: Sweden, with plans for expansion
Website: www.väskan.com
Launch date: June 4th 2018

Who is Väskan?

Väskan is Sweden's oldest bag and glove retail chain. Founded in 1939 in Karlskoga, Sweden, Väskan has been run by the same family ever since and is now in its third generation of family ownership.


The Challenge:

Väskan’s previous eCommerce solution was complex and difficult to use. The store thus needed a platform with greater flexibility and one which would provide the necessary scalability for future expansion into new markets. Väskan chose to turn to Vaimo—a Magento Global Elite Partner—in order to:

  • Transform the company’s digital presence
  • Grow its eCommerce profile
  • Keep at the forefront of the digital commerce landscape


The solution:

Vaimo delivered a responsive and easy-to-navigate webshop with the desired scalability for future expansion. With Väskan’s input, Vaimo chose to implement the front-end system, Angular, which replaced Magento’s custom front-end solution. Vaimo also combined the best in personalisation (Nosto), user-generated content (Yotpo) and optimised search (Klevu) to deliver an enhanced and seamless user experience. And with over 4000 products available in multiple colours, sizes and designs, it was critical that customers could easily navigate these options, simply and without hassle.


Check out our full launch story to learn more about Väskan and the latest go-live: 

Full launch story