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January 28, 2021

Vaimo Newsletter: January 2021

Magda Järvsoo
Magda Järvsoo
Content Writer at Vaimo

Here's our monthly guide to your digital commerce success...

Amazon: What Brands and Manufacturers Need to Know


Amazon controls half of the global eCommerce market. In this article, we interview Michael Chabert, Partner and Co-founder at Maze-One. He tells us what benefits Amazon has for brands and retailers, and why it is important to register your brand. Click here to find out more.

Multichannel vs Omnichannel


73% of customers use multiple channels during their shopping journey. It’s time to meet customers wherever they are! Click here to find out the difference between multichannel and omnichannel, and how to implement an omnichannel strategy.

Client Update: Selver


Selver is one of the largest and most prestigious grocery store chains in Estonia. In 2020, Selver increased its revenue by 160%, compared to 2019. Read more about Selver’s success here.

Thought Leadership: Universal Analytics (UA) Vs Google Analytics 4 (GA4)


The web+app property in Google Universal Analytics has not transitioned into Google Analytics 4. Patrick Björnbom, Ecommerce Strategist at Vaimo, takes you through the changes. Read more about the new Google Analytics 4 here.

Tips for Grocery Ecommerce Success

Grocery Ecommerce

2020 saw a dramatic increase in online grocery sales and the trend is here to stay! In this article, we discuss key challenges, lessons and grocery eCommerce trends for merchants to keep in mind. Click here to read more.

We'll see you next month for a round up of what's been happening at Vaimo. But remember to subscribe via the link below to get the latest news delivered straight to your inbox!