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September 24, 2019

Core of Commerce Podcast: RFM Modelling

Piers McEwan
Piers McEwan
Content writer at Vaimo
Core oF Commerce

If you’ve been following along on our blog then you’ll know that we recently announced the launch of the Core of Commerce podcast (brought to you by Vaimo). And we’re pleased to say that our first full-length episode is now available for streaming/downloading from your favourite podcast platform.

We’ve got a treat in store for you for our first episode. Host Guido Jansen is joined by Karl Stone, Regional Manager (Europe) at dotdigital. With a seasoned background in commerce, including a stint at Adobe, Karl brings his diverse experience to the Core of Commerce podcast. The focus of this episode will be centred on RFM (Recency/Frequency/Monetary) modelling—particularly in how you can leverage this model to engage with customers, build personalised experiences and increase customer lifetime value.

Here are just some of the topics that Guido and Karl got into in episode one of Core of Commerce:

  • What is RFM modelling and how can it benefit your business?
  • Choosing relevant KPIs and putting your data to work
  • The biggest eCommerce challenges being faced by business leaders
  • Common pitfalls of using RFM for the first time and how to mitigate against them


Listen to the podcast here:


And remember, you can subscribe to Core of Commerce an any time via the following links:

Listen to episode one and get the latest Core of Commerce updates here. And for any queries related to this episode or your commerce goals in general, then just reach out to a member of our team.