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Goodridge Vaimo Ecommerce 1 minute read
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January 10, 2020

Consulting Case Study: Goodridge

Piers McEwan
Piers McEwan
Content writer at Vaimo
Goodridge Vaimo Ecommerce

In our latest client case study we go behind the scenes of the consulting work carried out for Goodridge—the world's leading manufacturer of performance fluid transfer systems. 

Discover how Vaimo's Strategy & Consulting Team partnered with Goodridge to define its requirements and strategy for embarking on a programme of company-wide digital transformation.

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A Strategic Roadmap

As a manufacturing company, Goodridge wanted to explore the opportunities and challenges in launching its own eCommerce platform. And being relatively new to eCommerce, Goodridge needed to understand how an eCommerce solution would impact the business—from organisational change to customer experience. Getting a comprehensive view of the business case, dependencies and constraints was necessary for the company to be able to map out its requirements and expected outcomes.

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Digital Maturity

Vaimo initiated its Digital Maturity Assessment—a twelve-stage model that incorporates onsite interviews and information gathering to determine the digital maturity of a company. Vaimo performed the Digital Maturity Assessment with Goodridge’s Italian, UK and US divisions for a holistic view of the company. Based on the findings from the assessment, Vaimo worked with Goodridge’s Executive Team to define its digital vision and digital success factors, taking into account the company’s capability levels.



Check out the full story now to learn more about Goodridge's journey to a unified digital vision and future!

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