Guido Jansen

Guido Jansen
Senior Digital Consultant & Customer Experience Optimisation Specialist

Recent Posts

Building your Optimisation Technology Stack

When starting out on a program to optimise conversion rates (CRO) or—more broadly—the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll[...]

3 Key Areas In The Webshop Conversion Optimisation Cycle

Every year, the (Dutch) Shopping Tomorrow initiative brings together a large group of subject matter experts (450 this year) to tackle specific business challenges about—you guessed it—how[...]

The Optimisation Myth: Running Experiments During Peaks

If you or your marketing team is running a Customer Experience Optimisation (CXO) program (or Conversion Rate Optimisation (CRO) program) and you validate your ideas through experiments (often A/B[...]