Will the unusual start to 2020 extend to the holiday eCommerce season? In this August newsletter, Vaimo provides a Black Friday checklist, a Digital Strategy Roadmap, Holiday eCommerce trends, and describes the way the COVID-19 pandemic is affecting long-term strategies around digital. Lastly, check out our two new case studies on SC Motors and Elan Skis.
EMPTY STORES; CROWDED SITES
Black Friday & Cyber Monday are coming! Vaimo has released a new Black Friday Checklist to guarantee that online stampedes empower (not trample) your holiday sales in 2020. Click here to get the checklist.
YOUR DIGITAL STRATEGY ROADMAP
Why are you on your digital journey? Vaimo helps companies like Jaguar, Helly Hansen, and Champion answer this question. In our Digital Strategy Roadmap series, you'll get a taste of the way Vaimo's Strategy and Consulting team works with clients during phase 1. Click here for more info.
CLIENT CASE STUDY: SC MOTORS
"Our online traffic has helped to improve both online and offline sales!"
- Peter Andersson, General Manager, Business Development
CLIENT CASE STUDY: ELAN SKIS
"We partnered with Vaimo because of its status as a Magento Global Elite Partner and its experience in delivering solutions globally. From our initial discussions, we knew this was the solution partner to help us scale to new international markets at speed."
- Eetu Tourunen, Head of Digital Development at Elan Skis
AN UNUSUAL HOLIDAY ECOMMERCE SEASON
COVID-19 forced shopping almost exclusively online for the 2020 holiday season, and this could lead to new sales records. Click here for a few trends and Vaimo solutions to prepare for the 2020 holiday season.
THE COVID-19 PANDEMIC ACCELERATES NIKE'S ECOMMERCE FOCUS
The real story isn't the increase in digital sales, but rather how COVID-19 has allowed Nike to accelerate the reacquisition of their consumers without disrupting their share price growth on Wall Street. We haven't seen a business phenomenon like this before. Click here to read more.
We'll see you next month for a round up of what's been happening at Vaimo. But remember to subscribe via the link below to get the latest news delivered straight to your inbox!