Any holiday is the perfect occasion to offer extra incentives for your customers to drop by and shop, and Valentine’s Day is no exception. Our Ecommerce Strategist, Stephen Hill, takes a look at some things all merchants and retailers can do ahead of Valentine’s Day, regardless of their industry, to boost sales.
1. OFFER VISITORS A VALENTINE’S DAY PROMO
A regular product followed by a heart and a decent discount will do the trick! You don’t have to slash prices as low as 50%, as 20% works just as well.
2. CONNECT VIA EMAIL
Email is still the top click driver. It’s the most important place to send your news, as this is your method of accessing a personal channel, unlike posting on a social network.
3. SOCIAL MEDIA PROMOTION
Why not set up a social campaign that supports people mentioning the people they love? Not only will you boost your engagement, but you will actively get more people to be aware of your brand via tagging.
4. FOCUS ON GIFT IDEAS
Most Valentine’s Day shoppers are looking for ideas and have very little direction on what to actually purchase. This is your opportunity for some seasonal content marketing that focuses around Valentine’s Day products that you can suggest. For example, look at top sellers from last year.
5. CROSS/UPSELL PRODUCTS
Valentine’s Day shoppers aren’t usually looking to skimp on gifts - which means that cross-sells and upsells at this time can be a great strategy for increasing average order value.
6. OFFER FREE SHIPPING
The prospect of free shipping is always appealing to customers, whatever the reason may be. If you can’t offer free shipping on all orders, make sure there’s a free shipping threshold. If you can’t offer a free shipping threshold, opt for free gift wrapping. If you can’t do that, try to offer guaranteed delivery before the 14th of February!
7. HOOK LAST-MINUTE VISITORS
Many people find themselves procrastinating and waiting until the last minute to purchase their Valentine’s Day gifts. These customers will be looking for ideas urgently, so utilise appropriate messaging to capitalise on this.
8. DON’T FORGET SINGLE PEOPLE
Some of us may not have a significant other to share our love with this Valentine’s Day, but we might have a beloved pet. Perhaps use another angle for marketing, or even run an “anti-Valentine’s Day” campaign, with products perfect for a cozy night at home or a girl’s night out.
9. PROMOTE GIFT CARDS
Customers appreciate gift cards and receipts with an easy return process. This is a good time to ensure your return policy is very visible on your site as well.
10. SEGMENT LIST BY GENDER
This may sound obvious, but try to split your list by gender. If you can’t segment your list by gender, don’t assume your recipient is male or female!