Amazon and The Nordics - Part 1
Back to articles
April 03, 2019

Amazon and the Nordics—Demystifying the Elephant in the Room

Piers McEwan
Piers McEwan
Content writer at Vaimo
Amazon and The Nordics - Part 1

 Join us for part 1 of our 4 part series on 'Amazon and the Nordics'...

Over the last 18 months, rumours have been swirling around Amazon’s potential entry into the Nordics.

These rumours have, however, been grounded in some sort of evidence. Swedish real estate magazine, Fastighetsvärlden, first reported on the sale of 3 plots of land in central Sweden to the retail giant. Amazon also then acquired the domain (which currently directs to the .de site).

All information pointed to an Amazon invasion of the Nordics—as was seen in Etail Nordic’s 2018 report in which it asked, “Amazon is about to enter the Nordics. How do you think this will impact your business?”

As it stands, in spring 2019, Amazon still doesn’t have a Swedish eCommerce site. Reports indicate that the Swedish premises will actually form part of Amazon’s Web Services operations—not warehouse and logistics operations.

However, there is still a sense that Amazon could launch at any moment, and businesses across the Nordics are worried.

Whatever Amazon’s plans might be in launching a Nordic eCommerce site, we’re here to demystify exactly what this might mean for your business.

In this series of articles, we’ll be cutting through the noise of speculation and provide actionable advice around what Amazon’s introduction might mean for your business and how you can succeed. Because, let’s face it—if Amazon does enter the scene, there’s not a lot that you as a business can do to change that. Amazon will be here to stay, and that’s that. So it’s all about how you respond.

It’s understandable, though, that this throws up questions for commerce leaders in the Nordics:

  • How do I compete with Amazon?
  • Do I need to compete with Amazon?
  • What’s the difference between my eCommerce store and Amazon?
  • Should we sell only on Amazon?
  • How can we leverage Amazon as a platform to help our business?

Together with Vaimo eCommerce Consultant Andrew Heap, we’ll be sharing key insights and knowledge so that you’ll have all the tools to succeed in a potential Amazon era.

Join us next week for Part 2 of Amazon and the Nordics, as we explore how and where Amazon can fit into your current commerce operations and whether it’s the right fit for you or not.


But if you want to find out straight away then you're in luck as we have the full guide available for exclusive download here!

amazon nordics whitepaper