As we enter a new decade, it’s interesting to think about what the 20s will bring us in the world of eCommerce. There might be a few trends we can predict, but some are bound to come out of nowhere and explode onto the scene.
Despite the inevitable changes in technology, though, it’s fair to say that customer experience (CX) will continue to drive the overall evolution of the eCommerce landscape. And that’s because expectations are on a huge upward trajectory. Customers now benchmark their expectations against the last online experience they had. So no matter if you’re a big or small retailer, B2B or B2C, local or international, your eCommerce store is competing with experiences offered by the biggest players on the market.
A key focus area for 2020, therefore, is your UX—providing a seamless and intuitive on-site experience that satisfies even the most impatient and demanding of shoppers.
In a recent Core of Commerce Podcast, Vaimo’s Guido Jansen sat down with entrepreneur Taylor Trusty to hear his top UX trends that you should be focusing on in 2020. As a key driver of the overall CX, your UX is something you can (and should) focus on to better meet the needs of your customers. The podcast covered the 10 trends as well as discussing how your business can stay on top of these for real success.
So without further ado, let’s glance at Taylor's top 10 UX trends and remember that you can listen to the full podcast to hear Guido and Taylor dissect these one-by-one.
Taylor's 10 UX Trends
- Amazon wielding its influence with its own label.
- Build comparison tools so that your customers can easily compare the products on your website using the language that the customer actually cares about.
- Credit card information requirements—don’t use words, just numbers.
- Coupon promo code boxes at checkout—hide them to keep users in the checkout flow.
- Don’t annoy your visitors with chat pop up boxes, or unsubscribe boxes that don’t work.
- Ensure the returns process provides a fluid experience to the user.
- Remove the default second address line and make it optional for the 10% of users who actually need it.
- Don’t have multiple column forms, especially if your website isn’t mobile responsive.
- Ensure your product descriptions are real rockstars if you want to increase your conversion rates.
- Group texts - these can be a real business opportunity for B2B eCommerce businesses.
Fine tuning your UX is all about making your customers’ lives easier. And being able to remove all friction from the purchasing experience represents a serious competitive advantage as customers chase the easiest and most enjoyable online experiences.