In 1964, Bertram Gross coined the term “information overload” in his work, “The Managing of Organizations” while teaching Political Science at Hunter College.
For B2B companies, implementing a digital customer experience strategy has not always been a priority as it has been for B2C brands. Yet, as the B2B landscape has changed and current purchasing[...]
We live in a multi-channel world, and in 2021, no one deals with just one eCommerce channel. Even the simplest digital businesses will likely connect with their customers through social media as[...]
As the world awakened to eCommerce during the pandemic, many companies recognized the need to adapt their digital commerce business models to optimize their reach and take advantage of the trend.[...]